研究动态
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DermTok:谁在谈论 Sun? TikTok 上防晒内容的横断面分析。

DermTok: Who's Talking Sun? A Cross-Sectional Analysis of Sun Protection Content on TikTok.

发表日期:2024 Jul 01
作者: Rachel R Lin, Anika Pulumati, Heather Woolery-Lloyd
来源: Burns & Trauma

摘要:

尽管 TikTok 上的皮肤病学引起广泛关注,但研究表明,大多数相关视频并非由经过委员会认证的皮肤科医生 (BCD) 或其他健康专业人士制作。为了了解这种趋势是否延伸到防晒领域,我们检查了与防晒安全相关的 TikTok 视频,以确定 BCD 产生的比例。从2023年8月25日到2023年8月27日,调查人员在TikTok搜索栏中输入以下标签:#sunscreen、#sunprotection、#spf、#skincancer和#skinprotection。根据内容创建者对每个类别中排名前 100 的视频进行分析和分类。此外,我们还评估了视频是否明确涉及有色人种 (SOC)。在分析的视频中,只有 16.6% 源自 BCD。美妆博主/博主是这一类别中最常见的创作者 (38.7%),其次是患者/消费者 (33.7%)。只有 2.8% 的视频与 SOC 患者有关。这突显了皮肤科医生在 TikTok 上生成的教育内容类型的差距,其中防晒安全成为社交媒体中潜在的目标主题。此外,针对 SOC 患者的视频数量较少,这突显了 TikTok.J Drugs Dermatol 上需要更加多样化和包容性的教育护肤内容。 2024;23(7):571-574。 doi:10.36849/JDD.8179。
Despite the widespread interest in dermatology on TikTok, studies have shown most related videos are not produced by board-certified dermatologists (BCDs) or other health professionals. To see if this trend extended to sun protection, we examined TikTok videos associated with sun safety to determine the proportion produced by BCDs. From August 25, 2023, to August 27, 2023, investigators input the following hashtags into the TikTok search bar: #sunscreen, #sunprotection, #spf, #skincancer, and #skinprotection. The top 100 videos in each category were analyzed and categorized based on the content creator. Additionally, we assessed whether videos explicitly addressed skin of color (SOC). Of the analyzed videos, only 16.6% originated from BCDs. Beauty bloggers/bloggers were the most prevalent creators in this category (38.7%), followed by patients/consumers (33.7%). Only 2.8% of the videos pertained to SOC patients. This highlights a gap in the type of educational content generated by dermatologists on TikTok, with sun safety being a potential subject to target within social media. Additionally, the small representation of videos addressing SOC patients underscores the need for more diverse and inclusive educational skincare content on TikTok.J Drugs Dermatol. 2024;23(7):571-574. doi:10.36849/JDD.8179.